Wheat Flour Market
As a staple food, wheat flour has continually remained constant globally, most significantly within the Asian location. However, inner u . S . A . Like UAE, where 88% population is of deportees, and amongst them, 70% are Asians for whom the wheat flour remained one of the excessive staple food, has created a profitable market for included wheat flour not most effective for the nearby gamers however for foreign places entrants as properly.
According to IKON's estimates, for the duration of the closing economic, the retail market of packaged entire-wheat flour in UAE is worth around AED 650 Million, growing at 2-three%. Apart from liberal alternate coverage and developing disposable earnings, the critical thing motive force of rising packaged wheat flour consumption is the dearth of trend of grinding wheat at home or at conventional Chakkis (flour mills) as like in India, purchasers within the UAE has to depend upon the packaged products and flour products are not exceptions.
The marketplace is flooded with a aggregate of close by and imported manufacturers, and there are extra than 20 manufacturers in packaged flour segment, amongst which AL Baker, Datar, Grand Mills, Emirates wheat, and many others. Are number one adjoining UAE brands: Aashirvaad, Shakti Bhog, Rk's, Brahmins, and severa others. They are the most essential imported Indian brands. There are multiple brands to be had from Pakistan and Bangladesh as properly. For wheat flour, it's far IFFCO's 'Al Baker' presumed to be the market chief with one in all the damaging occupied shelf area, having almost 70% market percentage and rest 30% thinking about the aid of different adjoining and imported brands collectively.
In the UAE, retail distribution remains one of the maximum crucial demanding situations for marketers even though the retail landscape has notably changed from an historic lifestyle of traditional souks to trendy retailing. The retail market consists of large hypermarkets, self-issuer stores, mid-length supermarkets, and the small groceries (bakalas), in standard, cater to purchasers living in their areas. The packaged wheat flour is normally spread thru all kinds of outlets. However, the emblem list prices and annual rebates charged by the sorts of stores, and pricing differ considerably. However, the back unluckily, which might be approx 4500 in numbers, play an sizeable characteristic in brand achievement inside the UAE as the majority of the eating elegance decide to buy from nearby aka las.
Among the ingesting elegance, Indian, Pakistani, and Bangladeshi, greater than 50% of the ex-pat population, stay the foremost patron of packaged wheat flour. Apart from the wheat starting place, fee, and keep location, the freshness of the product is the critical component affecting the selection of brand for the clients in UAE. This is one of the fundamental motives; no matter higher charge, the local producers with their flour generators are greater a success than imported producers from India. However, the established order of packaging gadgets locally has helped few foreign places manufacturers in penetrating the marketplace correctly.
Apart from product benefits, especially health advantages, availability, packaging format, and marketing conversation play a considerable position in advertising the ultra-modern manufacturers inside the UAE marketplace. The majority of manufacturers speaking wheat flour as 'Chakki Fresh Atta' and now that itself has grow to be a logo name inside the market. The softness and Puffiness of the rotis (Indian flat bread) are the key results fundamental client segments looking for from the wheat flour brand, which become the acquainted positioning tagline of maximum brands. New stamps need to exercising neatly on the positioning of their emblem on this crowded market and attention extra on occupying a maximum proportion of shelf with a most effective pricing approach to benefit an brilliant balance of stomach.
The latest fashion of advertising and marketing and advertising and marketing fortified wheat flour (introduced greater nutrients), and HALAL certified meals merchandise helped international marketers to advantage the quicker market splendor. The fortified wheat flour is becoming value added and differentiating thing for the producers. Also, as a being, Islamic use of HALAL meals is cumulative, and clients are appealing extra realistic of the HALAL mark on food products. Read More beinghealthylife
Owing to always changing ex-pat populace, the demographics in UAE maintain on flipping. As a final results, the various ethnicity of the population makes the marketplace of packaged wheat flour healthful in UAE. The affordability, acceptability, and availability of product are the keys to reaching an top notch presence and sustainable growth inside the reasonably aggressive wheat flour market in the UAE.
